Infograpic – Glossary of Online Marketing Terms
This blog post is aimed at small business owners who have websites, but who are not actively involved with marketing their businesses on the internet and who are starting out with internet marketing. Today I am going to provide you with valuable advice containing action steps that you will want to implement immediately.
As a project manager I am really passionate about Planning and Organizing. This turns out to be a very valuable skill when you are starting out with Internet Marketing. True to my mission of providing you with basic internet marketing tools, I will share 3 essential tools.
1. Marketing Plan
Every business needs a marketing plan, right? Marketing is one of the essential skills you need to develop (if you’re not a natural or experienced marketer) when you venture into the online world of marketing. To achieve this objective of having a marketing plan that you can refer to regularly for implementation, I have found a great tool.
You translate your business plan into this One Page Marketing Plan and stick it on the wall next to your computer. It will remind you of your goals and the monthly tactics that you need to implement to reach your goals. I have been using this for the past 2 years and I recommend it to all my clients.
ACTION: Download the FREE One Page Marketing Plan, follow the simple instructions and create your Marketing Plan as soon as you can.
2. Tracking Sheet
Starting out with marketing your business on the internet, you need to build a presence on many sites that would generate exposure for you and your business. Similar to buying add space in your local news paper or magazine.
When doing marketing on the internet, you will find yourself registering as a user on many websites and social media platforms. To organise yourself better, you need to create a Tracking Sheet as a reference guide to all the URL’s, user names and passwords that you have to create in the process. You can also group all the websites into categories (website management, social media tools etc). I have created such a template, that you may download and use for free.
ACTION: Download the FREE Tracking Sheet (Microsoft Excel) and start using it immediately.
3. Password Manager
When you start registering as a user on multiple sites, it becomes increasingly difficult to keep track of multiple passwords. And if you lose that piece of paper on which you wrote it down, you need to go through the annoying process of resetting your password or waiting for the email with a new password to arrive.
One of the best Password Manager products out there and recommended by many top internet marketers, is Roboform. RoboForm password manager securely stores online and offline passwords and makes it effortless by automatically saving your usernames and passwords, then completing it the next time you logon. You will not need to remember another password as long as you have this software.
ACTION: Get the RoboForm software at a price that suits your needs. 
Today you have learned about 3 basic Internet Marketing tools that are essential for planning and organizing your marketing efforts on the internet.
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ACTION: Share with us about the free and paid internet marketing tools which you cannot do without. Also click on Bookmark & Share below to share the tools.
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