5 Reasons to Have a Business Blog According to Popular Research

Today we will focus on 5 reasons why your company needs a business blog in today’s Web 2.0 world.  The facts and figures come from research done by Hubspot in 2010 and published in an Inbound Marketing Report.

Definition of Inbound marketing:

Inbound marketing includes marketing like:

• Social media marketing
• Search engine marketing
• Content marketing
• Conversion marketing
• Lead nurturing
• Sales support

1. Inbound Marketing

Research has shown that inbound marketing is more effective than outbound marketing (TV, radio, news paper) because the average cost per lead is 60% lower. In 2010 more than 60% of companies have indicated that their company blog is important to critical to their businesses.  Not surprisingly small companies do more inbound marketing than bigger companies.

2. Customer Acquisition

46% of companies have indicated that they have acquired a customer from the company blog. Most businesses post to their blogs weekly, with 30% posting 2-3 times per week. The more frequently you blog, the higher the percentage of customer acquisition.

3. Inbound Links

Business blogging attracts more inbound links, up to 97% more links than companies without a blog. In addition to this companies with blog receive 55% more website visitors.

4. Lead Generation

For both B2C and B2B companies, blogging has increased leads between 67% (B2B) to 88% (B2C). The more blog articles a company produces, the more their monthly leads increase.

5. Blog Consumption

The Science of Blogging Report from Hubspot has indicated that 50% of people read blogs more than once a day and 30% one a day. Almost 40% of people read 5-10 blogs. That is a lot of blog reading that is taking place online today.

The reasons why most companies have a business blog is:

• Though leadership
• Traffic generation
• Sales and leads attraction

Specific tips to generate more leads from blogging are:

• To include call to action
• To create great offers
• To optimize landing pages.

These facts and figures should give you sufficient evidence as to why you should be blogging and transforming your small business blog into a lead generation machine.

For related blog articles, also read 10 Benefits of business blogging, How your blog will drive potential clients to your business. Please comment on how your blog is helping your business.

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