Infograpic – Glossary of Online Marketing Terms
1. Company Name. The name of your company is an integral part of the branding process. You need to ensure that your customers understand who you are and what your represent through your company name.
2. Website. Your website needs to offer your prospects a big picture look at your entire brand. Everything on your site should promote the promise that you are making to your clients and customers.
3. Mission Statement. Your company mission statement should be a natural extension of your brand.
4. Phone Tactics. Yes, branding even entails how you answer the phone. Think about ways that you can integrate your brand and your business phone.
5. Dress Code. If you can incorporate your brand into the way that you or your employees dress, this will even add more believability to your brand.
6. Tweets. If you’re going to use Twitter as a marketing tool, make sure that you use it as a platform to develop powerful brand awareness regarding your small business. How about daily tips and topics that your customers loves.
7. Blog. One of the most important marketing tools for today’s small business is maintaining a blog. There is no better way to communicate directly with your prospects, customers and clients.
8. Videos. This can be a showcase of the intelligence of your brand. Let your videos drive home the fact that you know what you’re doing.
9. The Car You Drive. If you are creative enough, branding can even be a part of the car you drive. Put your company name and logo on your vehicle. If that doesn’t create brand awareness, I don’t know what would!
10. Consistency. One of the most crucial aspects of branding a small business is that you must be absolutely consistent. Every single interaction that your customers have must send the same message. You are ultimately creating experiences for your prospects, clients and customers that create trust and build emotional attachments to your company.
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Source: Jessica Swanson, Founder and President of Shoestring Marketing, Inc.
Jessica has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To receive your FREE Shoestring Marketing Kit, that has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for no-cost, visit:
www.ShoestringMarketingKit.com
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