7 Reasons to Attend Social Media Success Summit 2013
Recently I attended the Facebook Success Summit 2011 and I discovered some fascinating findings about Facebook. This post is about Facebook commerce and what it means to you as a business owner and/or marketer.
Mark Zuckerberg stated: “social commerce is the next area to really blow up…”
Looking at the Facebook statistics, we may want to pay attention to what he says.
According to a survey by Booz & Company, social commerce is responsible for $5 billion in sales this year and that is expected to grow to $30 billion by 2015.
A total of 2.5 million websites are integrated with Facebook through social plug-ins. A further 10 000 websites integrate with Facebook every day.
Facebook commerce will directly impact mobile commerce as more than 200 million Facebook users are logging in through their mobile devices.
Question 1: How do you as a business owner or marketer need to take advantage of that?
Question 2: How do companies begin to harness their fans’ social graph data to drive commerce?
Social Commerce Tools
Here are three commerce tools that are worth checking out:
#1 Wisdom – getting wise about your fans
There are some analytics tools that help brands analyze the demographic and psychographic profiles of your users. One such tool is a free app, called Wisdom. It’s a web-based app, it’s an iPhone app, and it’s an iPad app.
It shows your personal data about your personal network. There is an enterprise version of Wisdom which will show a breakdown of fans based on basic demographics, geographics, language preferences, and psychological or psychographic data.
#2 Emma – the next generation marketplace
Another commerce tool to take note of is Emma. She’s a mobile marketplace that allows you to buy, sell, and trade with your Facebook friends, friends of friends, or everyone.
It’s available for the iPhone and soon the Android, and it’s also going to be available as a web app used to log in with your Facebook sign-in ID and password. Then you can post products or services for sale, or you can bid on things you want to buy. This is a next generation marketplace.
#3 Alert
Alert is a tool that looks at all of your Facebook pages. You can look at anything that you’ve liked or any of the pages that you’ve set up and look at what’s trending there.
Alert is able to leverage your fans’ social graph data so you can segment the audience and deliver more targeted offers, personalized right down to the fan.
For social commerce you really need to think about how to make it social. It will become more about engagement. There are certain buying activities that we want to share, like booking a hotel room with a group of friends. By promoting these purchases through social channels, it will lead to more of a return on investment.
Try out these tools or let us know of other tools and provide feedback in the comments section.
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