MARKETING MESSAGE – AIM, FIRE, HIT
By Linky van der Merwe
A good starting place for newcomers to internet marketing is to create a brilliant marketing message, a concise statement that explains the purpose of your small business to your ideal clients and customers. You need to be crystal clear about your own marketing message if you’re interested in capturing more prospects and growing your small business online.
The main reason why a marketing message is such a powerful component of your small business is that it forces you to become extraordinarily clear about what you do. Believe it or not, most small business owners do a “little of this” and “a little of that” and aren’t able to effectively articulate what business they are in.
The main objective behind your marketing message is that you want to describe what you do as quickly and succinctly as possible. If your marketing message is effective, it should create an instant connection with your target market that sparks conversation.
The end result should be a one to two sentence statement that highlights the main benefit(s) your prospect will receive if they decide to do business with you. Once created, your marketing message should be used everywhere: on your website, blog, ezine, newsletters, brochures and business cards.
I want to share an easy, three-step formula for creating your own marketing message:
1) Describe What You Do. Use an active, precise adverb to begin your marketing message. (accomplishing, delivering, empowering, implementing, transforming)
2) Identify Your Ideal client. Who is your potential client or customer? Are they women? Men? Small business owners? Writers? Dog owners? The better able you are to determine exactly who needs your product or service, the clearer your marketing message will be.
3) Pinpoint The Main Benefits Your Clients/Customers Will Receive. Your product or service should ultimately solve a nagging problem for your prospect or potentially improve their life. Your marketing message should clearly accomplish this in the mind of your prospect.
It’s not easy to describe everything that you do in a simple sentence. However, once you are able to capture the essence of your small business by speaking to your target market and provide them with benefits, you will have crafted a brilliant marketing message.
Now it should be clear to you how I arrived at Virtual Project Consulting’s marketing message:
“enabling small business owners to use basic internet marketing and social media tools expanding your business”
This is exactly what I needed when I started marketing my own small business online – BASIC internet marketing tools that could all be found in one place. Initially it took me more than a year to filter through the information overload and distractions that you are bombarded with when you start marketing your business online.
My mission is to educate, equip and empower you to gain online visibility fast, to build credibility and to manage your online reputation. You cannot afford to take years figuring internet marketing out. It is 2010 and the internet has been around since the 1990’s. Meanwhile there are many more effective marketing tools to master, like social media and mobile marketing.
I trust that by offering you all the basic internet marketing and social media tools in one place, you will become comfortable with marketing your own business online quickly. Bookmark this site as you will want to come back for more…. click on the Bookmark & Share button below.