7 Reasons to Attend Social Media Success Summit 2013
Social Media Optimization or SMO in short refers to the method(s) of increasing web traffic of new visitors from social media sites and making content more sharable.
It is about going to the people
The days of “if you build it they will come” are pretty much long gone. Ensuring your blog has great content is just one step in obtaining traffic, it’s mainly how you get people to come back. Using social media sites is a great way to funnel people to your blog.
Twitter has an estimated 200 million users. That’s a lot of potential readers, and using their interests and what they tweet about as a gauge to whether or not they would be interested in your blog you can reel them in.
If your Twitter account has a couple thousand followers you can in turn legitimately gain hundreds of new visitors a day. It is no wonder that businesses and many large companies have their own Twitter accounts and Facebook Pages and place it in their ads. Every TV show you see has its own account and it’s for good reason. For one it’s free advertising and it’s where people frequently spend their time online.
15 Best Practices for Social Media Optimization
1. Have a social media strategy that will help to focus your social media efforts.
2. Create content that people will want to bookmark, link to, favorite, Like, retweet, stumble etc.
3. Make it easy to do so; social media buttons should be on hand but not overly abused.
4. A frequently updated blog is a social media gold mine.
5. Create the invaluable resource type posts with lists and downloadable content.
6. ALWAYS label (tag) your posts and tweets carefully, they will then be picked up by aggregators for sites such as paper.li
7. The Twitter #hashtag is your best friend.
8. Make your blog do-follow to encourage commenting and trackbacks for linking.
9. Use a recent comments or most frequent commenters plugin to reward participation.
10. Make sure you’re submitting your sites to the social bookmarking sites to get the ball rolling.
11. Get involved in blogging communities to help spread your content.
12. Make it easy for visitors to find your best content. Once they find it you will have a better chance of them sharing it with others.
13. Be sure to use a header image or relevant stock image to go with your posts, statistics show that people are more likely to click on a link that has some sort of picture than one that does not.
14. When you share a link on Facebook make sure you use this image in the posting. You can search through the thumbnails and find the appropriate image.
15. Creating YouTube videos that people will want to link to is great, they can embed the video in their own blog or forum posts. Making your YouTube videos especially social media friendly.
Please share any other SMO tips that you use that are not covered here.
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Some piece of content. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. I’ll be subscribing to your feed and look forward to future posts.
Here is the 2nd time i had come across your blog in the last few weeks. Appears like I should become aware of it.
You’d think media companies would be all over social media. I mean, media is their business. No one should be better than they are at leading the way. They’re sitting on a gold mine of assets. Awesome writers, tons of video and images, lots of “Social Objects