The purpose of this article is to introduce myself to you as an Integrated Communication Marketing Advisor. If you’re thinking: “what on earth is integrated marketing?” let me explain.
For as long as I can remember, I loved reading. As a young child, I used to walk to the library in town and then I used to finish reading my first book on my way home, because I couldn’t wait until I got home to start reading.
This love of reading developed into a strong passion for communication. Since then I have been educated in communication as part of my graduation course, my IT courses and my project management courses. Interestingly enough, I didn’t choose a career in the Communications industry, like a journalist, a radio host or a writer, but I landed a career using my communication skills 90% of the time. That’s true, it is a known fact that communication takes up 90% of a Project Manager’s time. That’s probably why I’m such a good match for my project management profession.
Anyway, to make a long story short, I discovered Internet Marketing, Social Media Marketing and Mobile Marketing and guess what they all have in common?! You need excellent communication skills to excel in any of these marketing channels.
To answer the question: “what is integrated marketing?” You need to look at a few definitions:
|Wikipedia: Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on end users at a minimal cost.|
|BusinessDictionary.com: Integrated marketing is a strategy aimed at unifying different marketing methods. Its objective is to complement and reinforce the market impact of each method, and to employ the market data generated by these efforts in product development, pricing, distribution, customer service, etc.|
|Answers.com: Integrated marketing is the coordination of a variety of promotional vehicles (e.g., print/broadcast advertising, public relations, direct marketing, in-store promotions) and multiple stages in a promotional campaign to ensure that the marketing message is consistently received by the greatest possible number of people in the target market.|
|John Jantsch, author of Duct Tape Marketing: Integrated marketing is the combination of marketing tactics to help deliver one marketing strategy and more quickly build know, like and trust. An integrated marketing approach is not a strategy, it’s the tactical delivery of a marketing strategy. The real integration opportunity, and way for most small business owners to blow their competition out of the water, is the intentional blending of online and offline tools and tactics around a single marketing strategy.|
In conclusion, my advice to you is all about integrated communication marketing through using basic internet marketing, social media marketing and mobile marketing tools and tactics in an integrated marketing approach to help your business presence explode online!
Please connect with me on my Facebook Page: Linkymerwe Integrated Communication Marketing Advisor so that we can engage there as well.