Blog Inspiration:10 Content Ideas for your Blog

I firmly believe that your blog should be the hub of all your communication activities online. A frequently updated blog will also drive traffic to your blog. For business owners blogging has become an essential part of your online marketing mix.

When you are still new at blogging, there are some major challenges. Apart from finding the time to blog often, there is also the matter of finding content ideas for your blog. The purpose of this post, is to give you enough content ideas that you would never have an excuse for not blogging frequently, because you don’t know what to write about.

When contemplating your content, ask yourself these points so that you can address your readers’ potential questions right up front:

1. Why is this post important? If readers ask “what’s in it for me?” will they know right away?
2. Does this content appeal to their pain, needs, wants, desires?
3. Does this post describe a problem?
4. What is the problem? Is it clearly articulated?
5. Do readers understand the consequences of having this problem?
6. What’s your solution? What are you educating readers about that they might not know? What’s your unique perspective? How is your solution different from widely accepted knowledge?
7. How would readers apply this information to their lives and to their work? Explain to them how to do it. Get them to do it for themselves.
8. Why should anyone believe you?

(source: Denise Wakeman from the Blogsquad)

Once you are clear about your readers potential questions, here are 10 blog post ideas:

1. Top tips: top tips always do well in the search engines; they are easy to read and fairly easy to write and people love them.
2. Elaborate on your list: Once you have posted a good top ten or top five list; you have given yourself the perfect opportunity to write more detail about your list points. You can link to your fuller explanation from your original post as you write them. This could keep you going for a while.
3. Announce a new product or service: Does what you are offering solve a particular problem? Add your link to the product or service that you are recommending.
4. Answer a question: If you are asking a question, then write a blog post about it when you find the answer. Think about the keywords you used to find the information and make sure they are prominent in your post.
5. Write a review: When someone is considering buying a product often the first thing they do, is type in the name of the product and the word review into Google. Think about what’s hot at the moment and write that review.
6. Ask an expert: Do you know someone who is an expert in something you could write about. Ask them a set of questions, you could do this by email or phone.
7. Link Posts: Find a list of good resources and write a little review of each one: Make sure they are really useful and if you can, make the links open up in a new window to keep your visitors on your site.
8. Start a debate: Post two sides of an argument and then ask for opinions. Another great way to let your visitors write your content. Try to choose something that people can feel passionate about. Maybe choose something topical in the news.
9. Inspire others: Tell a success story, everyone enjoys these. It can be one of your own successes. Did you write a post that went international overnight? Did you win an award? If you can’t think of anything you have done recently, write about someone else’s success story, maybe a local business.
10. How to educational: Why not share your own experience and expertise within your own industry.  This has huge educational value for your readers and will make them know, like and trust you more.

I trust that you find these blog content ideas inspirational and that it will help you to blog often!

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