Monthly Archives: July 2015

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Mobile Marketing Strategy: Metrics and Marketing

By Linky van der Merwe Part of your Mobile Marketing Strategy needs to cover the metrics you will use to evaluate the success of mobile marketing campaigns, the additional marketing options presented by mobile, like QR codes and SMS campaigns, as well as Mobile advertising. Mobile can provide a new set of metrics Mobile analytics…

08/07/2015 Leave a commentMobile MarketingBy Linky Van Der Merwe

Mobile Marketing Strategy: Communications

By Linky van der Merwe As part of your Mobile Marketing strategy there are a few key elements you need in place. Let’s focus on your company website and your communications with your subscribers. With the Mobile evolution taking place, more users are accessing the internet from their mobile devices than from desktop PC’s. Finding…

08/07/2015 1 CommentMobile MarketingBy Linky Van Der Merwe

Mobile Marketing Strategy: Apps vs Pages

By Linky van der Merwe As a Small Business Owner and Service Professional, can your company afford to ignore the rapidly expanding mobile marketplace? The research firm, Gartner, found that global sales of smartphones and tablets have surpassed 1 billion units in 2013. Therefore the next big thing that your company need to be focusing…

08/07/2015 1 CommentMobile MarketingBy Linky Van Der Merwe