Infograpic – Glossary of Online Marketing Terms
This presentation on “Developing a Mobile Strategy” was given by Jeremiah Owyang from Altimeter at the Mobile Marketing Strategies Summit in April 2011.
It tells the story of the explosive growth of mobile media and how you should approach the development of a mobile strategy to accommodate and enhance the customer experience. Companies should evaluate how their customers use mobile technologies across their entire life and brand process.
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Thank you for making the effort to explain the terminlogy to the newcomers!
Touchdown! That’s a really cool way of putting it!