7 Reasons to Attend Social Media Success Summit 2013
Do you struggle to build a solid fan base of qualified leads? Do you struggle to convert your Facebook fans to paying customers?
Would you like your fans to engage more with you and to build a thriving community on your Facebook Page?
Here are 6 strategies from Amy Porterfield, the co-author of “Facebook Marketing All-in-one for Dummies” to grow your Facebook fans!
#1 Include a give-away on your Facebook Welcome tab
If your offer is enticing enough, it will set the stage for what’s to come. You will also be growing your list as you grow your Likes.
#2 Create an engagement Add campaign
An engagement add is a bit different than a traditional Facebook add. This is an add you create when you’re advertising something inside of Facebook, like a Facebook Page, a Facebook event or a Facebook application. When some-one clicks on this add, they’re not being taken out of Facebook.
It is recommended to us a good headline and an image in your ads. You also want to track your engagement ads.
When people click the Like button, they start to see your posts in their news feed. As long as people see you in their news feed and receive constant communication from you, that is valuable.
#3 Become active outside of Facebook
Promote your Facebook Page off-line at events, or even if you participate in online seminars or webinars. People who attend these events, like to communicate on Facebook with the presenters and to ask questions and to continue the conversation there.
When you are interviewed, your will have exposure to a new audience.
Blog more often and offer to do guest blog posts on popular sites.
#4 Create content themes and ask questions the right way
Use weekly themes, for example:
- Marketing Monday
- Facebook Friday
- Post breaking news
- Ask questions
- Post tips
Before you post a question, think of the likely responses. The response should be short, easy and entertaining. Let you fans help solve the problems and ask for their advice and insight.
#5 Stick around – don’t post and disappear
Create a real-time engagement experience with your fans. Don’t just post something and then leave your computer. When you post, make it personal. Use first names, thanks your fans and expand on their responses.
#6 Create easy calls to action
It is important to create opportunities for your fans to take action. Start with small Calls to Action:
- “Click here” – link to your latest blog post
- “Watch this” – link to an entertaining video
- “Check this out” – post an interesting stat
Successful Calls to Action are rich in content and promise something better outside of Facebook.
Grab attention with your Facebook post and then give specifics of your website or a webinar or event. Just like you bring people to Facebook from outside, you can also take people to your events, your conferences etc, by running Facebook ads. You can always send people to a sales page from a Facebook page. If you’re promoting an event, send them to the sales page of the event.
I trust that you will turn your fans into raving, invested customers through the consistent use or these content and engagement strategies.
Please post your feedback or questions on my Facebook Page:
Linky Merwe Integrated Communication Advisor
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