Mobile Marketing Strategy: Metrics and Marketing

By Linky van der Merwe

Part of your Mobile Marketing Strategy needs to cover the metrics you will use to evaluate the success of mobile marketing campaigns, the additional marketing options presented by mobile, like QR codes and SMS campaigns, as well as Mobile advertising.

Mobile can provide a new set of metrics

Mobile analytics offer a new way of looking at how customers interact with your products and brand. You may gain a deeper understanding of visitor habits that help you grow your business, so ensure that you isolate mobile visits on your analytics to see whether new patterns emerge.

New Mobile marketing channels

Once you are mobile you may find that new marketing options are available to you. Consider segmenting email to mobile and non-mobile campaigns; using quick response (QR) codes within advertising campaigns, packaging, or at trade-shows; and delivering new information services to customers via SMS (text messaging).

Mobile marketing can open up new doorways for “out of the box” thinking that enable your business to better apply “traditional” Web services and offerings.

Make use of Outbound opportunities

Mobile advertising, such as display ads, can build brand exposure and heighten awareness. Display advertising is easy to buy and relatively inexpensive. As with all advertising, ensure that you receive campaign analytics validation and make sure your ads are as targeted as possible.

Without a doubt, the mobile segment is one of the largest and fastest-growing segments of online growth; better yet, it is being fueled by consumer and business demand.

Consider a mobile strategy when looking for opportunities to extend your online marketing efforts and when looking for ways to make your products accessible to all markets.

For more information about Mobile marketing and a FREE Mobile Marketing Report, please visit Mobile today!