Mobile Marketing Strategy: 6 Elements to Optimize for Mobile

Have you been thinking how you can move your business forward with Mobile Marketing?  This post will give you six elements that you can optimize to bring your mobile marketing strategy on track.

1) Mobile website
Your mobile website needs to be focused on your users’ primary needs. Your mobile website must load quickly and should be function-oriented, allowing for easy scanning. On a mobile device, less is more. Also, due to the small screen, use larger buttons.

2)  Mobile search
Mobile search helps on-the-go users navigate the mobile web to meet their immediate needs.  Because these users have different needs and use different keywords, it’s a good idea to have a separate mobile search budget and plan. You need to think differently about the words you use and the content you serve to this audience.

3)  Text messages
Use this granddaddy of mobile communication that doesn’t require a smart phone for time-sensitive information like alerts and sales as well as reaching teens. This text-only (aka SMS) presentation is limited to 160 characters, so good copywriting is needed to keep your message brief and on target.

4) Email
Since email can be handled in small chunks of time and allows employees to stay on top of business developments, it tops mobile Internet use. From a content marketing perspective, optimize email copywriting for the small screen by using short, action-oriented headlines.

5)  Mobile applications
Since seven out of ten smartphone users download an app, consider creating your own mobile app. The content marketing challenge is how do you provide useful product related content for users on the go? There are many major brands and companies who are providing useful content for consumers who are on the go. Don’t overlook the need to market the app and to get users to continually use it.

6) QR codes
The pop art squares provide a way to connect offline to online content and communications. For content marketers, QR codes provide an easy solution for linking offline content and buildings to online content, information and/or communications.

To determine which mobile elements are most important for your content marketing, start by looking at how mobile has influenced and changed how we consume content. Assess how these traits apply to your target audience and which forms of your content offering need to be adapted for mobile consumption. In your assessment, don’t overlook the need to be where your competitors are.

For more information about moving with the times and how to move your business forward with Mobile Marketing, please download this free report.