Mobile Marketing is the fastest growing marketing strategy these days to promote brands, business, services and organizations. The purpose of this article is to explain how to exploit this marketing strategy and how to start using it.
Dentists and doctors can save time and money by texting their patients to remind them about their upcoming appointment or to let them know when it is time for a check-up. A convention can text participants about last minute hotel openings, or special deals restaurants are offering. Night clubs can text out who is playing on Friday night. The possibilities are endless.
Why use Mobile Marketing?
Compared to print, radio, television or other traditional kinds of advertising, mobile marketing is inexpensive, immediate and personal. A cell phone is a personal device. When a person leaves the house, they take with them three things – their wallet, their car keys and their mobile phone. There is a greater connection between a business and a customer when sending a text message than a billboard, for example. It is no wonder that mobile marketing has established itself as one of the fastest growing marketing channels today with predicted four-fold growth over the next four years.
Mobile marketing is a viable new way to create customer loyalty, increase awareness and boost sales. With smartphones and tablets on the upswing, text message advertising is destined for rapid growth. Text message marketing is being adopted among consumers who use their mobile device 24/7. It provides a means to connect to a potential customer when they are most likely to buy. Are you ready to catch the mobile marketing wave to propel your business to a brand new level?
Mobile marketing provides something no other form of advertising can – instant traffic. In fact, a good name for text message marketing is ‘real-time marketing.’ Your customers receive your message or promotion instantly. Unlike other forms of advertising or even email, 90% of text messages get opened, and most get responded to within five minutes. This is as close to ‘real time’ as one can get.
Not only is mobile marketing ‘real-time,’ but it is highly effective. Mobile coupons have a redemption rate of 15% to 40%. Compare this to traditional print coupons, which are redeemed at less than 2%, and you can see the effectiveness of text message marketing. One reason for this is that proper mobile marketing is opt-in, meaning that customers must choose to subscribe to your company or organization’s messages. Because of this, it is often less intrusive than other methods of advertising. Your customers are expecting the message, which improves the response.
How does mobile marketing work for my business?
With SMS advertising, you as a vendor text message advertisements to your prospective customers who have requested to receive them from you. It works like this:
- You give your prospect a special keyword to text to a number, much like a telephone number. (keyword to short code)
- When people do so, they receive a text message back asking them to confirm that they wish to subscribe or to receive whatever you promoted.
- Then, when you wish to send a promotion out to your customers, you can do so.
If you are a pizza restaurant, for example, and are having a slow Wednesday, you can instantly text your prospective customers that anyone who buys a large pizza tonight, will get a second medium pizza for free. Before you know it, you may find people lined up outside the door to buy a pizza.
For more information about how to move your business forward with Mobile Marketing, please download this free report.