This post is about Mobile Content Marketing and how to leverage that to engage your clients.
What is Content Marketing?
In my research about Content Marketing I have found a few good answers that I want to share with you.
- Content Marketing is about having a two-way conversation with your customers and use varied tools to measure engagement.
- Content marketing is about the creation and participation in meaningful conversations and development of relationships. It can benefit your company by increasing sales leads and positioning your company/brand as a thought leader.
- Content marketing is about timeliness, connection, response and results. It allows businesses to connect with and grow their audience by providing compelling, helpful and purposeful information that their audience is looking for.
- Content creation and marketing offers a more personal approach to business, and helps build trust, which ultimately creates longer and more meaningful consumer/brand relationships. Brands can also promote their expertise in an industry and become a valuable resource that consumers look to for guidance, advice and trusted information on a topic. Unlike traditional advertising that is largely one-sided and disruptive, content marketing creates conversation and empowers both sides with a voice.
Mobile Content Marketing gives you more control
The increase of Internet access via smart phone technology has increased exponentially over the last two years and this is something business owners and Internet marketers need to take into consideration when planning their content marketing strategy. If you’re not convinced yet, realize that with mobile content marketing you will have much more control over when and how your clients receive messages.
When thinking of the best time of the day or which day of the week to send out your company eNewsletters and your email messages, try to pick times where your potential client is at the computer checking email. We have such a mobile society, with many people not sitting at their computers all day long.
You can arrange specific lunch time messages, knowing that your clients are likely out to lunch, sending them a quick text message reminder to check out your new blog post, or the new product, or sale, is going to work a lot better than just hoping they come back to the office and wade through the 100 other eMarketing messages they received while out to lunch.
Since most people keep their mobile device with them all the time, you can engage your potential client on an entirely different level via their mobile device by sending them pointed text message questions and create a conversation via mobile media.
Keeping the conversation going and truly engaging your potential clients with mobile content marketing is something very important for all business owners to start taking advantage.
How and where to start with Mobile Content Marketing
Now is a good time to start thinking about ways in which you can add mobile content marketing to your content marketing strategy.
Here are 7 ideas to start with:
- Understand your business objectives and determine realistic goals
- Develop your positioning – where do your expertise and your customer needs intersect?
- Get to know your customers:
- Analyze buyer behavior
- Build buyer personas
- Figure out what kind of content they like to receive
- Think about the content you already have and can build:
- Audit your content to figure out what you have and what is missing
- Assess where you’re at in terms of the current state of your content marketing
- Start a blog – a great platform to test your message
- Offer narrowly-focused curated content
- Make a plan to get it done:
- Develop an editorial calendar and production schedule
- Enlist help from employees and freelancers
- Have a plan to share your content
- Measure the success of your content and continually modify it
For more information about moving with the times and how to move your business forward with Mobile Marketing, please download this free report.