By Linky van der Merwe
As a Small Business Owner and Service Professional, can your company afford to ignore the rapidly expanding mobile marketplace?
The research firm, Gartner, found that global sales of smartphones and tablets have surpassed 1 billion units in 2013. Therefore the next big thing that your company need to be focusing on, is your mobile marketing strategy.
To prepare your mobile marketing strategy, let me give you a better context within which to work.
Mobile apps versus Mobile pages
It’s important to differentiate between mobile apps and mobile pages. As you know mobile devices – smartphones and tablets – come in many forms. Essentially you have two main approaches to mobile for using these devices in marketing.
“Mobile Web” refers to browser-based access to the Internet or Web-based applications using a mobile device. “Mobile app” refers to a software application (it could also connect to your website) that usually resides on a smartphone or tablet.
Mobile apps take considerable time and money to develop and maintain. And after a mobile app has been created, you will most often need third-party infrastructure to help deploy (e.g., the Apple or Google app platforms).
Mobile Web development also has time and costs associated with it; however, you can often use your website as its content and infrastructure base, allowing for a quicker deployment to your market.
Your first consideration should be if your existing website is mobile friendly. If your company website is fairly dated, it’s time for a new, mobile friendly website. Else you may decide to have a .mobi website created, specifically to render on mobile devices, but this is optional.
In the next article you will find more information about making your website ready for mobile users as well as adjusting your communication with your subscribers or customers.
For more information about Mobile marketing and a FREE Mobile Marketing Report, please visit Mobile today!