Mobile Marketing Strategy: Communications

By Linky van der Merwe

As part of your Mobile Marketing strategy there are a few key elements you need in place. Let’s focus on your company website and your communications with your subscribers.

With the Mobile evolution taking place, more users are accessing the internet from their mobile devices than from desktop PC’s. Finding your Web page should be just as easy for a Mobile Web user as it is for a desktop computer user.

Commercial Web services drive mobile visits

Visitors can navigate large service providers such as Facebook, YouTube, Google Search, and Amazon with browsers on their smart devices. Accordingly, the information your organization places within those services is also mobile-enabled, including organic search results pages commonly found from searches on Bing, Yahoo, and Google, or from your listing on eBay and Craigslist.

When a Mobile Web user finds your website, unless your Web pages are mobile-enabled, your visitors may not be receiving the experience you want them to receive when they click through from one of these services to visit you.

Start with your company website

Making your Web page “mobile-compatible” is a more practical way to join the mobile evolution than creating a mobile app. Many website content management systems offer responsive-design features that detect mobile device visits and display Web pages in a mobile-compatible manner.

Subscribers read and share your communications via mobile devices

Mobile does not end at a website. Many device owners read their email using their smart phones and tablets… and some of those device owners are most likely subscribers of your email communications.

Ensure the email you send out as newsletters, notifications, marketing messages, etc. are formatted for mobile phone or tablet viewing and interaction. Your subscribers also share the emails you send them, so ensure that your new-subscriber forms also support mobile devices.

Now you can see the importance of have a mobile friendly web site, as well as mobile compatible marketing messages to your subscribers and customers.

For more information about Mobile marketing and a For a FREE Mobile Marketing Report, visit Mobile today!