Why Social Networking is Perfect for the Entrepreneur

Did you know that we are living in the perfect time to become an entrepreneur? In this article you will discover why social networking make this a perfect time to be an entrepreneur.

This is due to the global shift in how people communicate with each other! This may be the biggest change in how we humans communicate with each other since the invention of the printing press in 1440! That led to the Bible, books and other literature being printed and becoming widely distributed that was a catalyst for much change in history.

The global shift that is going on right now, started about 6 years ago with the emergence of the social networks. As their popularity spread across the internet, web 2.0 (meaning content is interactive on the World Wide Web) became the norm. People shifted their perspective as well.

Social networks were built on the philosophy of creating connections and starting conversations between users. Those conversations lead to people developing relationships and building their own online community. Community has always been a basic human need.

Why is this the perfect time to become an entrepreneur?

Along with socializing, the social networks have become the natural place for business people to network. It also created new means for savvy marketers to market their products and services, as long as they take the time to develop a relationship with the people in their target market first.

This kind of “work of mouth” marketing is 3-4 times more likely to be successful than traditional forms of marketing. Word of mouth marketing is relationship and permission based and as such is a perfect fit for the social networks.

In recent tough economic times, many displaced workers had a dream to be an entrepreneur. Out of desperation, many had to find a way to support themself and their families and they became aware of the power of the internet.  People figured out how they could position their passion into an online business. Social media marketing became the obvious vehicle for spreading the word about their businesses around the world. That is exactly one of the reasons why I started to leverage from social media marketing.

Now you see how you can position yourself as an expert or your business as the thought leader on the internet by using social media tools as part of your marketing mix. Whether you have a shoestring budget, or a multiple figure marketing budget, you have many internet and social media tools at your disposal.

The internet and social networks have basically opened the door for many aspirant entrepreneurs to start and grow their businesses to become more profitable using social networking.

That is what is making NOW the perfect time to be an entrepreneur. Please share your entrepreneur story with us in the comments section.