Do you want your prospects and customers to easily find your products and services on their mobile phones and devices?
Then you are ready for Mobile Marketing!
What is Mobile Marketing?
“Businesses communicating with consumers on their mobile phones
with their explicit permission at the right time, at the right place
while providing relevant value.”
Why You Need Mobile Marketing
When you define a marketing strategy and objectives, it is appropriate to consider whether to use mobile marketing as part of your marketing mix.
You want to build and nurture communication relationships with your customer. Your ultimate goal as a marketer is to have an ongoing, two-way communication relationship with your customer.
Mobile marketing is generating results and using mobile is the perfect tool to engage with your customers.
Therefore mobile should not only be part of your marketing strategy, but it should be at the heart of all your marketing efforts. Keep in mind what Eric Schmidt, the CEO of Google, stated:
“The next big wave in advertising is the mobile internet”
How To Use Mobile Marketing
Using mobile devices to market your product and services, you need to have permission and you need to communicate with the customer at the right time.
Mobile Marketing is also about providing relevant value. Value pertains to people receiving information (value) when they need it.
With mobile you are allowed one-on-one communication. It can be personal, you can get feedback and it can be ongoing. When using other means of advertising (TV, radio, print) it must all drive to mobile. It is important to keep communicating with your customers and not just do a once-off mobile marketing campaign.
This can be done by creating a permanent mobile presence, for example a .mobi website. When you start a .mobi website, have a long term objective and ensure that you have a separate search engine entry for your mobi website.
It is better to include mobile marketing in your marketing strategy from the beginning. It is also recommended to use a mobile strategist for professional assistance when you set up your mobile marketing campaign for the first time.
Where To Start with Mobile Marketing
Mobile Strategy: Define your objectives for the mobile marketing plan
Create a permanent mobile presence with your own Mobile Website
Sign up for a bulk SMS service
MOBILE MARKETING ACTIVATION KIT
Brought to you by Virtual Project Consulting
With the Mobile Marketing Activation Kit YOU can :
Reduce your marketing & advertising expenses
Increase your profits
Exactly measure the impact of your mobile marketing campaigns
Generate new leads for your business
Drive foot traffic into your store
Communicate directly with people who want to buy from you
Stay ahead of your competition
This is what you need to do next:
If you have an existing website and a budget for mobile marketing, please send an email to firstname.lastname@example.org with your request for the Mobile Marketing Activation Kit and we will help you activate your mobile presence by following our simple 3-Step Mobile Marketing System.