As a business owner, you want your blog as a marketing tool that will brand your business and help you make sales. This article will show you 10 ways to skyrocket your blog as your branding engine! Discover practical tips that you can implement today or find out where you can go to for more.
#1 Encourage people to subscribe to your RSS feed
People who are subscribed to your blog through RSS or email are more likely to become regular readers of your blog.
#2 Invite people onto your newsletter list
Make it easy for visitors to find your company newsletter or an irresistible offer and give them an incentive to subscribe or download your offer. It’s a good practice to always be building your list so that you may continue to communicate with your subscribers and to provide value.
#3 Optimize your content for the search engines
Your blog won’t be branding your business and help you make money if no one reads your content and sees your ads. That’s why you need to optimize your content to pull in traffic from the search engines. You do this by finding out what keywords your market is already searching for in Google, and then including these keywords in your articles two or three times per 100 words of text.
#4 Create clever post titles
People come to your blog to read good content. Their first clue as to whether the content is good is based solely on the titles of your blog posts. That’s why you need to create interesting, benefit-driven post titles. For example:
“10 Surefire Dog Training Tips That Will Have You Firing Your Dog Trainer!”
#5 Post regularly and consistently
Try to post once or twice per week. Doing so makes your blog “sticky.” It also gives your readers a reason to keep coming back again and again, which gives you another chance to brand your business and familiarize them with your products and services.
#6 Weave product recommendations into your content
The advertisements on your blog shouldn’t be confined to your blog’s sidebar – you can also put them directly into your content.
#7 Rotate products on your blog
By rotating products you keep your blog fresh. But it also gives you a chance to track and test your offers to see which ones put the most money in your pocket.
#8 Make use of your blog sidebar
You can utilize your blog sidebar as follows:
- post text ads
- post banner ads
- post other graphics
- post links to your best blog posts
- have a newsletter subscription form in your sidebar
#9 Use pictures
You can post relevant pictures in your articles as well as your sidebar, which will work to draw people’s eyes to your content and ads. You can get these photos for free or very little at stock photo sites.
#10 Create regular weekly features
This is another way to get your visitors to return on a regular basis. For example: Create a feature called “Manic Mondays” where you post your best industry related tip every week.
These tips are just a fraction of the ways when it comes to branding your business and making money with your blog. If you want to turn your blog into a marketing tool that will rocket your business to generate greater income, then you need an in-depth guide that shows you exactly how to set up a blog, create content, maintain it and make money with it.