Infograpic – Glossary of Online Marketing Terms
Often people feel confident and strong when they’re standing behind a company name. However, when you really want to brand your business on the internet, it is better to associate the company with a person’s name. This way of branding your company by using your own name, becomes a basic internet marketing tool. People tend to know and remember the names of people when they put their names on everything they put out.
This is my advice to my clients who are business owners. It is better for your company to be found when people search for your name, due to the association with your own name.
Branding your name is very important on the Internet, no matter what industry you’re in. You need to establish yourself as an authority in your market, because people trust authority figures.
They trust their recommendations, they trust that their products will be of good quality, and they trust that they have integrity. It also lends credence to the buyer that you’re a real person – not just some nameless, faceless entity trying to sell them something on a static, automated website.
You should put your name on everything you create. Whether it’s a membership site, an eBook, or services on the internet – you should put your name on it. Getting your name out there is so essential to your ongoing success.
Successful marketers put their names all over the marketing forums, their eCovers, their headers, and everything else they do. They work very hard to brand their names, because their names become the brands.
People buy their products simply because their name is on it.
Buyers think that the product must be good, because the person is so well-known. You should do the same thing with your name. Always use the same name on everything you do.
Keep getting your name out there any way you can. Host teleseminars, do presentations, do joint ventures with well-known people if possible, and offer to help create content for well-known people in your industry in exchange for a Bio Box that hosts your name and link to your website.
Offer to do interviews. Use your real name when you leave comments on blogs. Never stop branding your name. Even when you’re as famous as Donald Trump, the king of name branding, don’t stop.
When you brand your business by using your name, it will become easier for people to find your products and services when they know your name. Having a brand identity under your name is as good as having an excellent reputation in the offline world.
Please comment to let me know if you agree and use your name to introduce yourself.
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